Upcoming Tax and Price Changes for App Store Developers

Apple has announced several changes affecting App Store developers, including new tax regulations and price updates across various regions. These changes are crucial for developers to understand as they impact app sales and subscriptions.

New Tax Regulations

As of August 27, 2026, value-added tax (VAT) has been introduced in Morocco at a rate of 20% and in the Republic of the Congo at 18%. Additionally, Tanzania has increased its digital sales tax from 2% to 3%. These changes will affect the proceeds from app sales and In-App Purchases in these regions.

Exhibit B of the Paid Applications Agreement will be updated to reflect Apple's responsibility to collect and remit applicable taxes in Morocco and the Republic of the Congo. Translations of this updated agreement will be available on the Apple Developer website within one month.

Price Updates

Starting September 14, 2026, pricing for apps and In-App Purchases will be updated in Israel, Indonesia, Morocco, and the Republic of the Congo. This update will apply unless developers have selected one of these storefronts as the base storefront for their app or In-App Purchase. However, prices for auto-renewable subscriptions will remain unchanged.

What to Do

Developers should review the updated Paid Applications Agreement once translations are available and assess the impact of these tax changes on their pricing strategies. Monitoring the upcoming price updates and adjusting app pricing where necessary will be essential to maintain market competitiveness.

App Store Global Reach

The App Store supports 43 currencies across 175 storefronts, enabling developers to sell digital goods and services globally. Understanding regional tax and price changes is vital for optimizing app sales in different markets.